Client: Amps Electric Bicycles
Amps manufacture and distribute electric bicycles. They essentially deal with UK bicycle retailers nationwide. Their Wisper range of electric bicycles are aimed at both commuters and leisure users.
They required a new set of commercial images of their latest models to promote the range via both printed brochure and website. The images had to show the diversity of the brand whilst still maintaining their target audience. The product and model images were shot on location in Oxfordshire.
The shoot was done over two days. On day one I concentrated on the product shots of the bikes and ensured there was some interesting and unique backdrops used. The client wanted a selection of backgrounds including both country and cityscapes. On day two I shot models in the countryside, town and then into Oxford to use some unique buildings. The images were shot with a combination of natural light and off camera flash.